<<Agncy_Name>>
<<Agncy_Address>>
<<Agncy_City>>, <<Agncy_State>>  <<Agncy_Zip>>
 
Phone: <<Agncy_Phone>>  |  Fax: <<Agncy_Fax>> 

<<Today>>

<<Cli_BusName>>
<<Cli_Address:PC>>
<<Cli_City:PC>>, <<Cli_State:UC>> <<Cli_Zip>>

Dear <<Cli_NamedInsuredsContacts>>,

As a valued customer, we are writing to you today because over the past year, we believe that the exposure to Cyber-crime now presents a major risk to the health and well-being of your business. The <<Agncy_Name>> believes that all of its personal lines and commercial customers should have the protection of cyber insurance. To that end, <<Agncy_Name>> has developed two new Cyber Business Solution products that are available to you today.
The first is the Cyber Small Business Solution, which features a $ 100,000 limit liability policy that will be appropriate for many small business owners for $ 200 a year (Subject to eligibility requirements.)
The second Cyber Insurance Solution features much higher limits and much broader coverage including coverage for ransomware attacks. The minimum premium under this program can be as little as $ 1,000. The limits available under this program start at $1,000,000 but can go up to  $10,000,000 and higher.
Do you think you need Cyber Coverage? Consider these real life examples and whether your business could afford losses such as these:
•	A dental practice had patient records exposed costing the firm $ 33,000 for breach response and notification to the affected individuals.
•	A restaurant suffered a breach of payment card information costing $ 24,000 in audit expenses and $75,000 in fines and penalties from the credit card companies.
•	An accounting firm suffered two ransomware attacks that cost them over $ 50,000 to recover their lost data.
•	A  hospital employee was stealing patent information and selling it to a local crime ring to file fraudulent tax returns. The claims cost was $ 100,000.
•	A bowling alley was fined over $ 60,000 for a breach of payment card information
•	A financial services company had a $588,000 cyber loss.
•	A health care services company suffered a $537,000 cyber loss.
As an overall observation, the risk of a cyber breach, ransomware attack or cyber loss in the world today is certainly higher than it has ever been….. and it’s getting worse. Our current recommendation to all of our customers is to buy cyber insurance.
Please call one of us today for more information on our new cyber programs and how we can help you to protect your company from the threat of a cyber loss.
Please Contact us at <<Agncy_Phone>> or <<Agncy_Email>>.

Sincerely,

<<User Name>>
<<User_Notes>>
<<User_Email>>